Established 4 years ago by bpost, the Belgian national postal service, this targeted magazine was conceived by Cypres to promote services towards an audience of advertising and communication professionals. SIGN created an identity and graphic charter that allowed both the design and production (binding, paper, die-cuts etc.) to evolve and adapt to the main themes being dealt with in each edition.
This issue’s main theme is “fragmentation”, setting out how younger generations consume information and media at large. In order to convey the complexity and the high level of personalised consumption modes, the cover design has been individualised, each correspondent receiving his own specific version.