Established 4 years ago by bpost, the Belgian national postal service, this targeted magazine was conceived by Cypres to promote services towards an audience of advertising and communication professionals. SIGN created an identity and graphic charter that allowed both the design and production (binding, paper, die-cuts etc.) to evolve and adapt to the main themes being dealt with in each edition.
This issue’s theme being “disruption”, the visual concept developed is playing with the idea that things are not always what they seem. The red filter literally changes the expression of the visual, hence conveying a very different message with or without the filter.