Category Food & Beverages
Year 2020

This Belgian social enterprise, making delicious soups in Anderlecht, is founded on three pillars: food-waste reduction, using healthy & local products and the creation of job-oppurtunity. As there are numerous soup brands on the market, we had to create an identity and a visual system that translates these pillars in a fresh and modern, but above all approachable manner to stand out and connect to consumers in an honest and direct way.

Their eco-responsible approach is mirrored in the choice of colours and materials, while the social aspect is highlighted through a conversational identity design, playing with humour, positive human attitude and a lot of engagement for people and planet.