Brussels Exclusive Label

Category Luxury
Year 2018

BEL is a label that brings together the capital’s most prestigious « maisons » active in areas such as fashion, leather goods, jewelry and lifestyle. Such an association of premium brands required a simple however highly qualitative band identity. Less is more, was the key strategic insight.
Stationery, a Brussels map, the BEL’s magazine and an entirely new website (to go live in March) have been redesigned by SIGN.