Over the last 10 years, Art on Paper – an initiative of VO Group and Studio Gondo – has grown to become a recognized reference in Belgium and internationally in the area of … art on paper.
This year, the fair welcomed 50 solo shows of a great and exciting variety of galleries and artists from all over the world. Our challenge, as a graphic design studio specialized in identity, was to find a narrow path between branding and openness to the world of art creation. Recognizable, yet restrained. Strong, yet sensitive. SIGN’s scope of intervention covered identity, signage of the show, print material including a newspaper-format catalogue.